7 days ago

Drake Was P-Lo's Dream Artist. He made it happen.

P-Lo produced the Drake record that put Mac Dre back in front of the world, and the Bay had a lot to say about it.

P-Lo is a producer, rapper and Bay Area architect who helped build the sound that came out of Pinole, Richmond and Vallejo. In this episode he breaks down how "Too Hard For The Radio" actually came together, why honoring Mac Dre mattered more to him than the placement itself, and why he thinks people misread the whole thing as a shot at the West Coast. He also gets into the two records that built Empire, why being independent is more fruitful now than it has ever been, and the day he told his job he was gone with $400 to his name and half of it already spent on a flight to LA.

He talks about what G-Eazy taught him, why the Warriors started a record label, what AI is really taking from artists, and the sacrifice nobody warns you about. Then he makes the case that his best work is still ahead of him, because Quincy Jones made Thriller at 50.

0:00 Cold Open

1:37 The Drake Record Nobody Knew He Produced

2:09 Drake Was The Dream He Spoke Into Existence

2:30 Drake Wanted To Honor Mac Dre

3:06 Was It A Shot At The West Coast

4:04 The Bay Had Mixed Feelings About It

4:40 Mac Dre, Forefather Of Bay Area Rap

6:23 Growing Up In Pinole

7:25 The Records That Raised Him

8:44 Cataracts, The Pack And The Team

10:01 When Your Song Becomes Their Love Story

11:33 Producers Are Already Using Suno